








in Active

we hold in shaping a better future.









in Active

we hold in shaping a better future.
About Campaign
It’s a beautiful reminder of the power we hold in shaping a better future.
It’s a beautiful reminder of the power
we hold in shaping a better future.
Be The Hope
In partnership with JBSN (Jabatan Belia Sukan Negara), ELLE Malaysia’s BE THE HOPE campaign is on a
mission to bring all Malaysians together by developing strong social bonds and meaningful connections
through fashion.
Besides promoting well-being amongst individuals and communities, sports also broadens the
horizons of one’s world. As they connect with people of various cultures and abilities, a community of
support and empowerment is created. BE THE HOPE seeks to encourage this very integration of diverse
participants and foster unity regardless of skill levels and backgrounds.
BE THE HOPE – it’s a beautiful reminder of the power we hold in shaping a better future. Which is why
we’re calling upon our audience to participate in our donation drive with YAKEB (Yayasan Kebajikan
Atlet Kebangsaan). All donations and revenue collected from this campaign will be funded towards
supporting ex-Malaysian national athletes as well as raising awareness of the importance of an active
lifestyle to the less fortunate.
Be Creative In Active
Be in Paris
Celebrating the boundless limits of activewear fashion
Celebrating the boundless
limits of activewear fashion
Be The Hope
There’s no limit to what we can achieve.
There’s no limit to
what we can achieve.
Be The Hope
VIP and Spokespersons
The only limitation is your creativity and imagination.
We’re honoured to join us in celebrating BE THE HOPE and its cause, a panel of VIPs that range from ex-national athletes and SEA Games medalists. Also, catch our spokespersons – Datuk Marina Chin and Datuk Zaiton Othman live during our BE THE HOPE roadshow campaign on 29 June 2024 @ ELLE Boutique TRX.

Datuk Marina Chin
Datuk Zaiton Othman
Events and Activities
Together with ELLE Malaysia, JBSN and YAKEB, be the change you want to see in the world.
Together with ELLE Malaysia, JBSN and YAKEB,
be the change you want to see in the world.
Be In Paris
Be Creative in Active
Health Talk
We want everyone to leave inspired and empowered, which is why Be Creative in Active features a talk by fellow athletes, nutritionists and dieticians covering a range of topics
5 Mins Healthy Meals Prep Workshop by Salad Atelier
Together with Salad Atelier, learn how you can prepare scrumptious and tantalising meals without compensating your health, your bank and most importantly - your time!
Styling Workshop + Skincare Prep for Sports ft. Elixir
Are you having trouble styling your already full wardrobe? Then look no further as this styling workshop will teach you all you need to refresh your current clothes without breaking the bank.
Make a Donation
Giving is FUN, Giving is RECEIVING
Giving is Receiving
Donation Infomation
In-Store Pop Up
ELLE Malaysia has prizes and superb gifts up for grabs to our donors during the in-store pop up on 29-30 June 24 @The Exchange TRX only.
Remarkable Event of ELLE Malaysia
For every product sold in ALL ELLE Boutiques Malaysia, we will be donating partial of our profit to BE THE HOPE.
Donation period will be from 1 June to 11 August 2024
Donate at any ELLE Boutiques in Malaysia (Donors are subjected to redeem a FREE Gift with minimum of RM20 donation).