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About  Campaign

It’s a beautiful reminder of the power we hold in shaping a better future.

It’s a beautiful reminder of the power
we hold in shaping a better future.

Be The Hope

In partnership with JBSN (Jabatan Belia Sukan Negara), ELLE Malaysia’s BE THE HOPE campaign is on a
mission to bring all Malaysians together by developing strong social bonds and meaningful connections
through fashion.

Besides promoting well-being amongst individuals and communities, sports also broadens the
horizons of one’s world. As they connect with people of various cultures and abilities, a community of
support and empowerment is created. BE THE HOPE seeks to encourage this very integration of diverse
participants and foster unity regardless of skill levels and backgrounds.

BE THE HOPE – it’s a beautiful reminder of the power we hold in shaping a better future. Which is why
we’re calling upon our audience to participate in our donation drive with YAKEB (Yayasan Kebajikan
Atlet Kebangsaan). All donations and revenue collected from this campaign will be funded towards
supporting ex-Malaysian national athletes as well as raising awareness of the importance of an active
lifestyle to the less fortunate.

Be Creative In Active

Be in Paris

Celebrating the boundless limits of activewear fashion

Celebrating the boundless
limits of activewear fashion

In conjunction with this campaign, ELLE Boutique Malaysia has released a collection – ‘Be in Paris’ celebrating the boundless limits of activewear fashion. Inspired by one’s versatility in passion and lifestyle choices, the pieces reinvent what it means to keep fit and connected by incorporating seamless versatility into everyday casual clothes.

Be The Hope

There’s no limit to what we can achieve.

There’s no limit to
what we can achieve.

Together with ELLE Malaysia, JBSN and YAKEB, be the change you want to see in the world. Because alone we can do so little, but when we come together, there’s no limit to what we can achieve! Let’s empower, uplift, and support those who have inspired us with their passion and commitment to sports excellence.

Be The Hope

VIP and Spokespersons

The only limitation is your creativity and imagination.

We’re honoured to join us in celebrating BE THE HOPE and its cause, a panel of VIPs that range from ex-national athletes and SEA Games medalists.  Also, catch our spokespersons – Datuk Marina Chin and Datuk Zaiton Othman live during our BE THE HOPE roadshow campaign on 29 June 2024 @ ELLE Boutique TRX.

Datuk Marina Chin

Datuk Zaiton Othman

Events and Activities

Together with ELLE Malaysia, JBSN and YAKEB, be the change you want to see in the world.

Together with ELLE Malaysia, JBSN and YAKEB,
be the change you want to see in the world.

Be In Paris

A bunch of events and activities geared towards fitness will also be available for everyone to participate in. Whether as a group or on your own, there’ll be something perfect for everyone. Here’s the full list!

Be Creative in Active
Health Talk

We want everyone to leave inspired and empowered, which is why Be Creative in Active features a talk by fellow athletes, nutritionists and dieticians covering a range of topics

5 Mins Healthy Meals Prep Workshop by Salad Atelier

Together with Salad Atelier, learn how you can prepare scrumptious and tantalising meals without compensating your health, your bank and most importantly - your time!

Styling Workshop + Skincare Prep for Sports ft. Elixir

Are you having trouble styling your already full wardrobe? Then look no further as this styling workshop will teach you all you need to refresh your current clothes without breaking the bank.

Make a Donation

Giving is FUN, Giving is RECEIVING

Giving is Receiving

BE THE HOPE is inviting you to be a part of this historical movement towards the improvement of athlete wellbeing and sports awareness. Help us to support the young who facing difficulties in fulfilling their athlete dreams.

Donation Infomation

In-Store Pop Up

ELLE Malaysia has prizes and superb gifts up for grabs to our donors during the in-store pop up on 29-30 June 24 @The Exchange TRX only.

Remarkable Event of ELLE Malaysia

For every product sold in ALL ELLE Boutiques Malaysia, we will be donating partial of our profit to BE THE HOPE.

Donation period will be from 1 June to 11 August 2024

Donate at any ELLE Boutiques in Malaysia (Donors are subjected to redeem a FREE Gift with minimum of RM20 donation).